The various environment business pressures on companies today can be grouped into three
categories: Market, social and technological.

These are discussed below:

Now a days business is a pressure game. One must be ready to face utter competition in
market. Now almost no company can sustain on the basis of monopoly since product either
manufactured of marketed by different companies. Let us see some parameters, which works
as driving force for market:

1. Strong Competition: Now competition is the part of any business and companies are
implementing new techniques every day to beat their competitors. E-Commerce is one
of the tools of recent days, which is adopted by the companies.

2. Global Economy: In present scenario world becomes a global village and there are
standard norms in market for business, so every country must follow theses norms.
There is huge gap between the growth rate of developed and developing nations, so
more and more developed nations are investing in very part of world. E-Commerce is
the need of such a scenario.

3. Extremely Low Labour Cost in Some Countries: Now this the common feature of
business that companies are having manufacturing units in one part of the world and
the same product is marketed in other part of the world. Definitely some medium is
required to maintain it and e-commerce is providing such medium.

4. Awareness Among Consumers: Now consumers are well aware. Internet, print media
and electronic media keep update the consumers about new products and their rates.

Society, Environment and Government are the part of business. These are the factors, which
works like driving force for e-commerce. Let us discuss these in detail as follows:

1. Government Regulations: Every country have it’s own rules and regulations but
now days almost every country have well defined cyber laws which provides a right
environment for the e-commerce

2. Reductions in Government Subsidies: Now world is very open, some countries
provides lot of rebate in tax and in other forms to do business. But some other
countries redacting the soaps for business. E-Commerce provides the opportunity to
take theses challenges.

3. Rapid Political Changes: Whenever government changes in any country, there are
some changes in guidelines and polices towards the business. It is also work as
driving force for the e-commerce.

This is most critical factor for e-commerce. In present time every day new, cheap and more
secure technology is coming in the market which makes e-commerce and cheap and secure
medium of business.

1. Rapid Technological Changes: As we discussed above technology is the factor, which
provides e-commerce an opportunity to become an perfect solution for business.

2. New Technologies: New and secure technology available in the market, which
provides easy, cheap and secure platform for the e-commerce.

3. Information Overload: By using e-commerce we can easily an efficiently manage
information about the product and other business related things. This is a cheap and
secure medium for managing important information.

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