Green entrepreneurship signifies concern for the environment. Such business activity should be chosen which have the least adverse impact on the environment. Green marketing stresses upon prevention of waste at the source rather than at the end of the process. It concentrates on new and creative ways to recycle usable materials, use of substitutes or processes that are less polluting as well as adoption of waste minimization techniques.

Recycling waste or tuning them into useful products are good product ideas. For example, hand made paper, cards and envelopes are made form recycled paper.

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