The commercial viability of a project depends on the size of the market and demand for the products and services to be produced by the proposed project. A project is considered commercially viable if it is able to market it products competitively in the domestic or international market at a reasonable margin of profit.

One of the crucial factors that determines the commercial viability of an industrial project is the market for the product(s) proposed to be manufactured by the project. Several fetors like recession, industrial sickness, technological changes, changing nature of competition, etc. market it all the more imperative that a detailed market survey and a through appraisal there of are carried out to assess the commercial viability of the project.

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