While the initial ‘spotting’ of ideas is of a random nature, the development of ideas after scanning the environment is amore purposeful activity. Thus the former is an experiential process while the latter is a strategic process. All basic ideas have to undergo a vigorous process of examination, evaluation, analysis and synthesis to identify viable opportunities. This process of a basic idea becoming an opportunity has been shown.



The above figure shown that a strategic positioning is required to covert an idea into opportunity. This simply means that knowledge, kills, competencies and creative thinking needed to develop an idea are backed up by factors critical for market success. When knowledge, skills, competencies and creativity and strategically applied or market orientation, a viable is born.

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