Communication

Communication means transfer of information along with understanding. Top managers communicate corporate objective sand plans to lower level managers who have to understand them in their right meaning to achieve the objectives according to plans.

Efficient communication means transfer of information from on person to the other at minimum cost (material, money, time and energy).Out of alternative courses of transmitting information, least expensive method of transmitting information is the most efficient meads of communication.

Effective communication means transfer of massages, ideas and information in a manner that both sender and receiver understand it in the same sense; It is transfer in information along with transfer of understanding.” It is the process of sending a message in such a way that the message received is as close in meaning as possible to the message intended.” Unless sender and receiver conceptualize the information in the same manner, action cannot be taken for accomplishment of organizational objectives.

Definitions of communication given by some famous management thinkers are as follows:

Communication is “the transfer of information from a sender to a receiver, with the information beige understood by the receiver.”

Communication is “the art of developing and attaching understanding between people. It is the process of exchanging information and feelings between two or more people and it are essential to effective management.”

Communication is the transfer of information, ideas, understanding or feelings between people.”

Communication is “the process by which people attempt to share meaning via the transmission of symbolic messages.”

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