Components of Creativity

1.    Domain skills:

A manager can be creative in decision-making if he is theoretically and conceptually aware of the problem and its relevance to the environmental factors. In other words, he must have knowledge of the problem area and also the talent and ability to solve that problem. This is known as domain skill.

2.    Creativity skills:

The skills to do creative things; to think of new ways of doing existing work, to think of new avenues of marketing the product are the creative sills that a manager must have to carry out the decision-making  process.

3.    Task motivation:

Managers do not perform organizational tasks for earning only financial rewards. Money or financial considerations are not the only motives for taking up a novel task. Ego satisfaction and morale boost   up are also the consideration that leads to creativity in decision-making.

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