This category includes study of market(s) with regard to certain products of a company. The market research involves analysis of market potentials for existing products and estimate demand for new products, sales forecasting, characteristics of product markets, analysis of sales potentials; and studies on market trends. For example, M/s Mahindra and Mahindra Ltd., jeep manufacturers, want to known the market potential for their Jeeps in various markets vis-à-vis competitors’ products potential. A distinction between market research and marketing researches is brought about later in this chapter.                                                

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