Market selection decision process consists of a planned and systematic search for relevant information in order to identify potential markets and measure market opportunities. Information gap is one of the critical factors that confront exporters, specially in the context of rapidly changing character of foreign markets and marketing conditions. No one can possibly sell all products in all markets nor the all markets offer equal opportunities for all products. For economic, legal, geographic or technological reasons certain foreign markets, even through potential, may be closed to export form a country. In some markets potential may be low. Distance and lack of shipping facilities may preclude certain markets. Through the process of preliminary screening on the basis of available published data or better source of information, the exporting firms can select a group of countries which appear as potential markets for the company’s products. The company’s search for export opportunities would necessarily be limited by its production and supply capacity. Hence it is always a goods strategy to concentrate in those markets which offer the highest potential for company’s products and which the company can supply and service with maximum efficiency. The target market selected on the company can supply and service with maximum efficiency. The target market selected on the basis of elaborate research analysis should also be examined from the point of view of potential profitability, so that the selected markets and market segments offer the best opportunities for company’s products.

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