Pricing research includes research on demand elasticities, perceived prices, discounts, allowances, pricing strategies, new product pricing cost analysis, margin analysis, etc. What pricing policies are suitable for a certain product at a particular stage of product life cycle ? Whether skimming or penetration pricing policies should be adopted for pricing a new product? Whether loss-leader pricing, prestige pricing. odd pricing, psychological pricing, or other pricing policies should be adopted to price the company’s present products? whether cost-oriented, demand oriented, or competition-oriented pricing methods should be adopted ? All these pricing policies aspects are required to be investigated to increase pricing effectives. For example, M/s Reliance Industries Ltd, intend to increase process of different brands of their textiles. How and when they should go for this price hike vis-à-vis prices of Raymonds, Grasim, etc.

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